Welcome to Yellow Pickle
Rooted Style. Ethically Handmade. Naturally You.
At Yellow Pickle, we are more than just a fashion house.
We celebrate India’s rich cultural heritage & craftsmanship. And most importantly, the spirit of sustainability.
Woven into existence in 2022, Yellow Pickle is dedicated to bring to you exquisite handloom garments that reflect the vibrant traditions of Bengal and India at large.
Meet Aeshna Our Founder
Entrepreneur, Fashion Enthusiast
Yellow Pickle is the brainchild of Aeshna Gupta, a passionate advocate for slow fashion and sustainable practices. . Inspired by her fashion-forward mother and her sister’s love for anti-fit clothing and cultural diversity, Aeshna aims to bring handloom elegance to fashion lovers worldwide, celebrating local artisans’ artistry!
OUR STORY
The name “Yellow Pickle”, much like pickles, is a combination. Yellow happens to be the favourite colour of my two boys. And, the ubiquitous Indian pickle, a mix of ingredients that packs a punch- much like our eclectic designs.
Our logo is partly inspired by a short story where a dragonfly chanced upon a handcrafter’s haven. Just like that dragonfly, you can find a beautiful textile blend of tradition and fresh threads!
OUR MISSION
WEAVING SUSTANIABLE FASHION WITH LOCAL TREND
We collaborate exclusively with local artisans specialising in
batik, shibori, block prints, Kantha and embroidery.
Our Sarees, Shirts, Kurtas and more
are made sustainably. We utilise leftover materials for patchwork products, toys, bunting and bags, ensuring minimal waste.
100% Ethical Sourcing
Impecceable Craftsmnaship
Timelees Designs
Saluting the Artist Behind the Art
WEAVING SUSTANIABLE FASHION WITH LOCAL TREND
Yellow Pickle works with artisans from Hooghly, Kolkata, Shantiniketan, Shantipur, Phulia and Burdwan, fostering a deep connection with cultural roots.
our local artistians
Make a Statement. Be the Change with Ethically Made Fashion
Keya
Designation - Designer
A qualified artist with her education and hands on experience with boutiques in Shantiniketan, Keya works on free hand designs creating one of a kind shibori and batik work
Pallob
Designation -Textile Designer
A multi talented diploma holder in textiles and production, he works with artists and weavers, helping us provide a livelihood for many marginalised people